Being a business person with dyslexia, I have found that dyslexic entrepreneurs excel when in a business environment as they can work on their own terms.
Over the years, and especially once I finished school, I found it really hard fitting in to certain workplace cultures, as I was made to feel stupid because I didn’t understand certain tasks.
I always knew that I was great at so many things and people would always tell me how blown away they were with some of the great ideas I would come up with. But I always knew that my best work would be done by owning my own business.
A big reason why dyslexic entrepreneurs do so well in business is that they have a really broad imagination and they are not afraid of failing. I know from my experience growing up as a dyslexic person, failing was an everyday thing and now it works in perfectly as being a business owner.
One of my driving factors to becoming an entrepreneur has been understanding the success of famous people with dyslexia. It has been interesting to see how they have used their dyslexia to succeed.
From what I have learnt from reading about successful dyslexic entrepreneurs, like Richard Branson and others like him, they are all very good at understanding the importance of working to their strengths.
You will also find that they are fantastic at building great teams because they find people who will work well in their weak areas, which can then evenly balance everything.
A common question I get asked by people all the time is how to become an entrepreneur.
Before I say anything about becoming an entrepreneur, I will say that it is very difficult and be ready to do the hard yards to reach your goals of success.
You also need to be willing to give up almost everything and be willing to change and learn if you are to succeed in the business world.
Here are some key points to help you on your way.
1. Take the first step to becoming an entrepreneur.
Becoming an entrepreneur and taking the first step is going to be the hardest, but taking that first step is what is going to make all the difference. This can be things like interacting with other business people and having some business cards made up. By starting to present yourself as a business person you will start acting like one, which will help you to start building your business.
2. Identify the right business for you.
Identifying the right business is going to be crucial when starting out. This is because when starting a business you put so much time and effort into running it, you at least want to be passionate and enjoy what you do.
So when thinking of the business you want to start, think about something that you're passionate about and how is this business going to solve other people’s problems.
3. Business/career planning.
A big reason why business and career planning are crucial for your start-up is so you have an idea of what the business needs to start doing. Planning is a great way to find areas that you need to start working on and helps you have a better understanding of what is required and then put that plan into action.
4. Have an understanding of your target audience.
Having a good understanding of your target audience will save you a lot of time and money as you will have an understanding of where you can start marketing your products and services. The last thing you want to do is to start a business and waste time advertising to an audience that has no interest in what you are trying to sell them.
5. Do you have the finance to start your business and keep it running?
When starting a business do you have the correct finance to start your business and most of all to keep it running? When starting a business it can be necessary for some people to still be working a part-time job at the same time. When starting a business, it’s usually going to be some time before you start making any money. What people forget is that you will still have bills coming in which need to be paid.
6. Build a support network.
Having a support network in business is vital to your success. There are so many people I see in business that don’t have a support network and because of this, they lack the support and resources to be able to succeed. A support network could be people such as your family or your partner, other people in your network, mentors and coaches or even close friends who might help you to get away when your business becomes tough.
7. Sell by creating value
When selling products to your customer, do your products create value? So, in other words, what can your customer get from buying your products? Are your products solving the problems of your customers and is it something they will want to spend money on? This is some research that you will want to do before starting a business as you don’t want to spend lots of money and then realize that no one will want to buy your products. A good way to research this is to look at what your competitors are doing and find out what success they are having. By doing this you will get a better understanding of what works and what doesn’t work.
8. Get the word out there about your business.
Getting the word out there about your business is crucial from the beginning. Starting to build your business name even before you have any products to sell is a great way to start building interest. This can be done through networking events, utilizing social media, writing blogs about certain topics related to your business and even branding your business to market on a different range of social media platforms or events.
With all these steps being said, one of the main things to remember is to have patience, as a business can take years to get started and to be recognized.
What I have found is that dyslexic entrepreneurs also face their fair share of haters and others who don’t believe they could ever be successful in business.
For all the dyslexic entrepreneurs out there, my word for you is to hang in there and use those people’s negative views as motivation and really show them what a dyslexic person can do.
With the number of famous people with dyslexia in the world, it won’t be long until we start seeing more dyslexic people releasing new technology that will make life easier for everyone.
With the right support and knowing how to become an entrepreneur, your dreams of becoming a success will be a reality sooner.
For more information on how Evolution In Leadership can help you as a dyslexic person succeed as an entrepreneur please click on the picture below or to book a free 30-minute video or phone call, please click the contact button and leave your details.
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